Because of World AIDS Day, this week our customers have found something different in their rooms. On their bed, they’ve found two pillows with this sentence: “SAVE YOUR ASS” with two condoms HEX. A direct message that made our costumers think about the risks of having sex without protection. According to UNAIDS, the use of […]

What would you feel if you had to flee your country because you are gay? Anger? Helplessness? Sadness? In Orgullo de Valientes (Pride of the Brave ones), the new exhibition of Axel Hotel Madrid you can look in the eye some LGBTQ+ refugees and realize how they felt. The photographic exhibition, organized by La Merced […]

We are veeeeeeery happy because… we are introducing you our rebranding, at last! We’ve updated everything: logos, room keys, amenities, phonebooks… Every single thing! We feel like fresh air entered all of our hotels, our corporate identity was the same since we opened our first hotel in 2003. El Gallinero designers describe our rebranding this […]

7 days in the Mediterranean Sea, 7 popstars, a lot of influencers, a new family and more than 1200 guffaws a day. This is a good recap of the experience of being on board Open Sea Cruises x Axel, Axel Hotels and Dreamlines new cruise. We dreamed about creating a safe space where LGBT+ community […]

There’s only 10 days left for Open Sea Cruise x Axel to set sail. More than 1.000 passengers are waiting to have one of the best weeks of their lives! Fun is guaranteed, the ship has an incredibly amusing agenda. Here there’s a preview of what will happen: You’ll enjoy international popstar shows every night […]

Even if you don’t like football, you’ll know that France is the winner of the World Cup. But, do you know which country won the World Cup of Beauty? “What’s this?”, you may ask. The World Cup of Beauty is a competition to know who is the national team with the handsomest player. Our followers […]