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One Year of Axel Hotel Bilbao
(or: how this stopped being just a hotel) Let’s get one thing straight: year one wasn’t supposed to look like this. You open a hotel, people book, they check in, they leave. That’s the deal. And sure, on paper, that part happened. More than 5,000 bookings in the first year is a solid start by any standard. No complaints there. But bookings don’t really […]
30 Mar 2026