It’s finally here! A new website is born 

9 Oct 2024 by Axel Hotels

More direct, more authentic, and sexier. Finally our new website is here.   We know you’ve planned Taylor Swift’s Eras Tour like a pro. Why not do the same with your getaways, Prides, festivals, and vacations?   And that’s not all. Now you can check out weekly events at Bala Perdida in Axel Hotel Madrid or at […]

More direct, more authentic, and sexier. Finally our new website is here. 

 
We know you’ve planned Taylor Swift’s Eras Tour like a pro. Why not do the same with your getaways, Prides, festivals, and vacations? 

 
And that’s not all. Now you can check out weekly events at Bala Perdida in Axel Hotel Madrid or at the Skybar in Axel Beach Miami and Axel Hotel Barcelona, follow the live gossip on everything happening at the hotels, and even become part of the experience for those visiting the website by appearing on the homepage. 


We’ve got a section where we upload the trendiest social media content, and it could be yours! 

 
Of course, we’ve improved the user experience, but also the architecture and usability. 

 
For instance, check out the “FYI” section, where, in just one click, you can find essential hotel info, directions, service hours, and even menus. We’ll leave the complicated stuff for when you get to the hotel room! 

 
You can also learn more about us in the “Since 2003” section, where we tell you our origin story. You’ll get direct access to our publications, reflections, and thoughts through Axel Thoughts, and soon you’ll dive deeper into our new “Axel Protocol” and “Good Vibes Only”, the tagline of our latest campaign.

 
In short, you can now check out our updated website to plan your next trip, or not—you can just browse, discover travel tips, scroll through the latest news, or explore all the curiosities of our hotels. 

Finally, we’ve managed to capture everything we wanted in this updated design—a free and safe space, just like our hotels, but online. 

 
Show me everything!