A few weeks ago we were in València. And it wasn’t random. València is at an interesting point. It doesn’t need to prove anything. It just happens. Axel Hotel València opened in November. Since then, it hasn’t stood still for a second. People walk in and don’t rush to leave. Eyes meet without trying. Spaces stop being spaces. They become excuses. Being there that week was more about observing than producing. More listening than directing. More feeling than explaining. We didn’t go to impose […]
A few weeks ago we were in València.
And it wasn’t random.
València is at an interesting point.
It doesn’t need to prove anything.
It just happens.
Axel Hotel València opened in November.
Since then, it hasn’t stood still for a second.
People walk in and don’t rush to leave.
Eyes meet without trying.
Spaces stop being spaces. They become excuses.
Being there that week was more about observing than producing.
More listening than directing.
More feeling than explaining.
We didn’t go to impose an idea.
We went to see if what we sensed was true.
It was.
València gets Axel.
Because it’s open.
Because it’s Mediterranean.
Because it’s effortlessly social.
There are no big speeches here.
Just real energy.
And when that happens, you notice it fast.
The photos will come.
But what mattered was already there.