You have made love in all our hotels. Now we’re going to make love to you. 

Axel and You.

The Axel Hotels Loyalty Club.

It’s time to make love to you. It’s time to light the flame of our relationship. 

There are three levels: Curious, Lover and Devoted.

• What does it mean to be a Curious, Lover or Devoted member? 

Each level offers its own benefits, you just have to book your stays on the official website to get points. If you haven’t dared yet, we reward your curiosity with 500 welcome points. As well as to break the ice and get closer to being a Lover member. 

From massages and treatments for Curious members… to being able to celebrate our devotion to our relationship with a welcome bottle in your room. Because a hangover is also part of love. 

More info on the benefits of each level here. 

• FAQs 

How to become a Devoted member? 

The advantages of our relationship in the highest quality. Earning points is easy, for every €1 of your bookings on the website you earn 10 points. 

Your loyalty is rewarded and once you become a Devoted member, we will take care of you like no one else. 

How do I earn points, how much are the points worth, how do I level up, etc. And all the FAQs here. 

In a nutshell: 

Yes, it’s a challenge. Are you loyal?