At the Greek pace of Crete

26 Feb 2026 by Axel Hotels

From this week on, bookings are open for Axel Beach Creta. A new Axel destination. No fireworks.  Crete has always been there. History, sea, warmth that doesn’t push. A place that doesn’t need to change to belong.  Axel Beach Creta is a space designed for rest. To feel comfortable in your own skin, no explanations are needed.  This is not a hotel to rush through. It’s a place to turn the […]

From this week on, bookings are open for Axel Beach Creta. 
A new Axel destination. No fireworks. 
 
Crete has always been there. 
History, sea, warmth that doesn’t push. 
A place that doesn’t need to change to belong. 
 
Axel Beach Creta is a space designed for rest. 
To feel comfortable in your own skin, no explanations are needed. 
 
This is not a hotel to rush through. 
It’s a place to turn the volume down. 
To stay a little longer. 
To do nothing… 
and let that be enough. 
 
We keep growing, yes. 
But not in just any direction. 
 

Adding Crete to the Axel universe means choosing destinations with soul. 
Places that don’t ask you to be different. 
Only to be. 
 
Axel Beach Creta is now open for bookings. 
And that’s it.